ABOUT

About Gina
Hi, I’m Gina Vide


(pronounced Vee-dah—the Swedish word for “willow”), the artist behind Willowday: a creative world rooted in nature and petal-based artwork.

I’m a fine artist, illustrator, and designer living between city and sea in Sweden with my international family and our two dogs. I work both with classic mediums like watercolors, ink and oil paints and under the spell of art made 100% with Mother Nature's bounty. Wildflowers pave my daily walks, inspiring the floral art I create that I share here in my shop, in collaborations & on Instagram to inspire you to dream, too.

I began my award-winning blog, Willowday, with my three children to inspire others to spark creativity in daily life—they continue to inspire me every day, and Willowday has now evolved to become a home to my flora-based work.

From my earliest memories—dancing under the cosmos in my family's garden, drawing at the kitchen table, and crafting animals from my dinners — I have been captivated by the wonder in the world around me. I find joy in sparking this sense of wonder in others through my work.

Warmly,
Gina Vide
Artist & Dreamer


a bit more about me

My FLORA JOURNEY


My botanical art began with my children and their pockets full of petals and leaves. Back at home, they would arrange their nature treasures and then, I began to create elaborate scenes in the center of our dinner table. The wonder reflected in their faces inspired me to keep going.

Since then, I’ve continued working mindfully with seasonal wildflowers and flora from my home and garden -- and anywhere we travel.

I first began using freshly picked local flora to incorporate in the children's picture book, Saga om Confidencen and then, followed this with my own, ABC Flower Safari—a book designed to encourage children’s imaginations to bloom with nothing more than a leaf or a flower held in their hands.

Experience 


After studying graphic design in a BFA program, I’ve continuously worked internationally as a creative professional as an illustrator, designer, fine artist, writer, teacher and consultant. You can find some of my work at Disney, PopSugar, Huffington Post, Bolig Magazine and Botanical Anthology, and I’ve collaborated with clients like Sony, Universal Music, Östasiatiska Museum, Trägårdsmässan (Scandinavia's largest Garden Fair) TREK Bicycles, and Karolinska Institute. I also illustrated the children’s book Saga om Confidencen, commissioned by the Swedish Royal Family.

Are you interested to see more:

Floral Art

Flowers as Muse. I create art work and illustration entirely made with wildflowers or flowers from my home —100% Mother Nature, with no glue or tape. I gather blooms from around my home between city and sea in Sweden, create works of art, Professionally photograph the work --- return the petals to nature with a wish ---
and then create archival quality prints and picture book illustrations.

Curious to see more | click HERE

Brush. Bloom & Constructions

Work with me to spread wonder & magic of children's picture book Illustrations that spark imagination | I believe curiosity & creativity is essential one's whole life. Explore a selection of illustrations that (imagining famous female artists as children) in watercolor and colored pencil or far away lands & elephant friends; to hand-built cardboard puppet characters & a replica of Ulriksdal’s Castle and Theater. Contact me directly for full portfolio or collaboration.

See more Brush. Bloom & Constructions | HERE
Gina Vide Sketchbook

Travel Journals, studies & original Art

Daily sketches, studies and travel sketchbook: HERE | Original art: HERE | Contact Gina for full portfolio, collaboration, commission or chat

Childen's Picture Books

I like to make illustrations that are warm, detailed, playful and sometimes even use unexpected materials to spark wonder & imagination — for picture books, editorial projects, and unique commissions, from nature-focused campaigns to beautifully designed packaging.

Find my Children's Picture Books | HERE


Let’s work together! For work inquiries or to say hello, send me an email. I’d love to chat! gina (dot) vide (at) gmail.com

testimonials
Botanical Cards

These beautiful cards capture the essence of Scandinavia. Great and speedy service. I want more cards for the rest of the year!

Antoinette
ABC Flower Safari Book

This book will be a wonderful addition to our library for the children. The illustrations are so delightful and will inspire much creative learning and play. The packaging was beautiful and showed such care. I would highly recommend any of the lovely items artfully created with nature from Gina and we thank her for amazing customer service. 🌿💖

Michelle
ABC Flower Safari Book

Every child needs this sweet book.

R. Golds
Botanical Artwork

The art is beautiful. I follow this artist on Instagram and love her work!

Judy Mo

flowers are my muse

flowers are my muse

flowers are my muse

flowers are my muse